Amazon Seller Analytics, PPC Management, and Inventory Planning

Connect your Amazon seller data to track sales, manage PPC campaigns, and plan inventory—all in one platform.

Questions about Amazon seller analytics

What is GLZ Seller?

GLZ Seller is an Amazon operations platform for sellers and small teams. It brings sales reporting, product costs, PPC management, inventory forecasting, and operational alerts together so you can review advertising and stock decisions with more context.

Explore the Amazon seller tools

Can I review Amazon PPC and inventory in one platform?

Yes. GLZ Seller provides PPC reports and management tools alongside inventory planning. Review advertising performance and stock availability together before deciding whether to increase spend, replenish stock, or investigate a product. Sponsored Products strategy automation operates within your configured goals and limits.

See PPC management and automation

Why can Amazon sales increase while profit falls?

Higher revenue can be offset by advertising spend, Amazon fees, refunds, product costs, or shipping expenses. Compare equivalent reporting periods and inspect the products and cost categories behind the change. Keep product cost inputs current before judging profitability.

Explore sales analytics and profitability

How does GLZ Seller connect to my Amazon account?

You authorize the Amazon Selling Partner API connection for seller data and the Amazon Ads API connection for advertising data. Allow the initial sync to finish, then check the selected account, marketplace, reporting period, and data freshness before drawing conclusions.

Read the Amazon connection guide